Every year on July 25th, World IVF Day is celebrated to highlight the most advanced invention in reproductive medicine that has enabled many people to fulfil their dreams of parenthood through IVF and other forms of assisted reproductive technology. World IVF Day also provides an opportunity to raise awareness about infertility, decrease stigma and foster discussions regarding fertility. As awareness grows, there is one area that tends to be overlooked – financial preparation. People plan for things such as education, purchasing a house or retirement, but very few plan for their future fertility problems.
To fill this gap, SafeTree has launched Fertility SIP, which aims at enabling individuals to get ready financially for their journey to parenthood confidently.
Changing Life Goals Demand Smarter Financial Planning
Today’s generation is reshaping the notion of maturity and adulthood. Instead of sticking to a definite pattern of getting educated, getting married, and having kids, today’s professionals are allowing themselves time to develop their careers, gain financial stability and independence, and achieve their personal goals before considering a family. The changing mindset is reflected in a recent survey done by SafeTree as part of the awareness campaign, wherein discussions with people on the streets of Delhi have revealed that a career comes as the top priority when considering life’s major achievements – after parenthood. Instead of postponing having kids due to uncertainties, they saw financial and professional stability as a prerequisite for raising a family.
Although this particular example refers only to data collected from Delhi, it echoes the current situation in India in general. Today, more than ever, people start planning their education, career, investments and even retirement much more thoroughly. However, one of the most important journeys in life, parenthood, is still left without any specific financial planning.
Everyone Asks, ‘Good news, Kab?’ Nobody asks, ‘Kya aap taiyaar hain?’
In many Indian families, parenthood is a subject that arises shortly after a couple gets married. The seemingly casual “Good news, Kab?” question is something that many individuals have to face, but for some couples, there is pressure involved with the question, despite not considering the actual state of affairs in today’s world. Career issues, financial constraints, health problems, and sometimes even fertility problems affect the decision regarding starting a family. According to SafeTree’s recent survey, this has been one of the first questions that newlyweds have faced, highlighting how society continues to focus on outcomes rather than preparation.
IVF is Healthcare, Not a taboo.
While discussions about fertility have become more open recently, there is always room for improvement. According to SafeTree’s survey, though people know more about IVF, they are not fully prepared financially and have many unanswered questions concerning it.
1. Increased Awareness
It turned out that 58% of those surveyed see IVF as a medical procedure, while only 8% still consider IVF to be a taboo topic or admit having no knowledge about it. The survey indicates the growing awareness of the problem, as now IVF is seen as a healthcare option rather than something that should not be discussed at all.
2. Unresolved Myths
Despite the growing awareness, some myths persist. When questioned about why a married couple does not have any children even after five years of marriage, only 19% think that it could be a medical issue, while the majority considers it to be the couple’s decision (46%) or their career priority (35%).
3. Awareness Improved, but Preparation Lags Behind
Awareness about infertility has increased, as 58% of respondents said that infertility can influence up to 45% of couples, which indicates increased awareness of the issue via social media and other communication channels. Unfortunately, increased awareness does not necessarily mean proper preparation regarding future expenses related to infertility treatment.
4. The Gap Between Knowing and Planning
Perhaps the most important conclusion from the campaign can be described as the gap between awareness and actual actions. 91% of participants stated that it is always better to be prepared from a financial point of view, yet people rarely prepare in advance.
Introducing Fertility SIP: Planning for Tomorrow, Starting Today
Planning for the future always includes saving for major events in life. One saves for an education, health care insurance, builds up a retirement fund, and even saves money for buying a house. But there is one event in life for which no one ever plans financially – parenthood.
SafeTree thinks it is time to change this. The SafeTree Fertility SIP plan, set to launch on World IVF Day in 2026, will let people prepare themselves financially for all fertility-related costs in the future.
The concept is quite straightforward: preparation that happens gradually is usually easier than trying to arrange money at a time of emotional struggle. Starting at ₹999 per month, the Fertility SIP tries to make fertility finance easier for young professionals and newly married couples as well as for those who plan to have children in the future.
Small Monthly Steps Can Build Bigger Confidence
Not every couple requires fertility treatment, but for those who need it, the shock often comes unexpectedly. In vitro fertilisation (IVF) and other assisted reproductive treatments are associated with many meetings, tests, medications and cycles, making financial readiness a critical factor. SafeTree follows the basic strategy, which can be described as follows: don’t wait for uncertainty to become an emergency.
Fertility SIP takes a more proactive approach by suggesting that fertility planning should be viewed in the same light as other life events, such as education, retirement, or health care. It should be considered long before any diagnosis is made.
What Does SafeTree’s Fertility SIP Offer?
- ₹999/month Financial Protection: Plan ahead with an economical monthly premium to get ready for all your future fertility costs.
- Fertility Cover of up to ₹2.5 Lakh: Get insurance cover for IVF treatment (up to ₹1.5 Lakh), two IUI cycles, frozen embryo transfer (FET), and hysteroscopy/laparoscopy procedures, with an overall cover of up to ₹2.5 Lakh.
- 500+ Partner Clinics for Cashless Treatment: Benefit from our extensive network of partner fertility clinics for your cashless treatment in India.
- More Than Just Insurance Cover: Get fertility wellness assistance, consultations, lifestyle management, and health programs specific to fertility.
- No Need for Medical Tests to Enrol: Become a member of the plan without having to go through any pre-insurance medical tests.
- Perfect Insurance Cover for Modern Parents: Whether you want to focus on your career, have plans to conceive later in life, manage PCOS, PCOD, thyroid and other health conditions, or just plan ahead, Fertility SIP will help you prepare.
- Be Confident About Your Parenthood Journey Ahead: Rather than scrambling for money when you’re under stress, the Fertility SIP plan will help you plan ahead and be confident about your parenthood journey ahead.
Changing the Question This World IVF Day
The underlying theme of SafeTree’s awareness campaign goes far beyond the financial product. The theme is focused on fostering a new perception of parenthood. Over the years, the debate has been about when couples should have kids. Maybe it is time that we start thinking about “how they should prepare for it”. Preparation is not only about making sure that you are financially ready. It is about learning your body, being able to consult doctors, supporting each other, and acknowledging that there are many paths to becoming parents. Some people conceive naturally, some need fertility preservation, and others require ART or IVF. No matter which path one chooses, it should not be stigmatised or judged.
World IVF Day 2026 is there to remind us all that parenthood is a very personal thing. We can contribute to the creation of a more nurturing world by changing pressure into preparation.
Conclusion
Parenthood is arguably one of the most significant life events but perhaps one of the most unplanned from a financial standpoint. In many cases, people do extensive research in order to buy a house, build a career, or save enough money for their old age, but very few think of unforeseen costs when they plan the journey of parenthood. The awareness campaign by SafeTree presents a unique message about the way people think about the topic. Individuals start being more open-minded and willing to talk about fertility issues; they are ready to accept IVF as an essential part of modern healthcare services and see the significance of preparation. Still, there remains an evident gap between understanding the need for preparation and being ready to take action.
With the help of the Fertility SIP initiative, SafeTree wants to fill this gap and encourage people to plan their parenthood the same way they do with all major steps of their lives. It is not about foreseeing any problems but making sure you are financially secure regardless of what will happen.
